I was sitting here at my conference table praying about my target market and it was revealed to me that I had missed the target. I knew that my target market were Followers of Christ who were ready to manifest their God assigned vision. But everyone who is ready ain’t (yes ain’t) READY for me as God has designed me! Just like whatever you have to offer, whether it is a services or product, everyone is not going to be ready to receive what you have to offer. Absorbing this fact will keep you from experiencing days of disappointment, rejection and a sense to GIVE UP. Definitely don’t give up!
Even though my target market consists of Followers of Christ, every Follower of Christ is not meant for me to support and serve. I believe John 10:4-5 illustrates the basics of marketing. Those who God meant for you to shepherd (support and take care of their needs, whether it’s spiritual, emotional or physical) will hear your voice. Each shepherd is unique enough that the sheep knows his or her distinct voice. Nobody’s voice is the same. What will come with the “voice” are our personalities (temperaments), our strengths, our weaknesses, our experiences, our skills, our abilities and gifts. These are some of the components that make up our design. Your flock will be receptive of your design.
The flock assigned to you hears your distinctive voice and because they are assigned to you regardless of how many people out there that are offering what appears to be the same service or product, your flock will not stray. They will know, like and trust you. So if we try to support every sheep, we will miss the opportunity to be a true servant for the flock that God has assigned to us. We will miss the opportunity to know the condition of our flock so we can take care of them (Read Proverbs 27:23) When you are defining your flock (target market) it is important that you dig a little deeper. How do you dig a little deeper? First ask God for guidance on defining who exactly you were sent to support and serve, then read this article I ran across recently by Mandy Porta in Inc. Magazine http://bit.ly/dhe0kD. From a practical standpoint, Inc. Magazine was right on target so I don’t have to reinvent the wheel and rewrite… it’s called using your wisdom.
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